Dubai Hotel Industry Booms In First Half Of 2012

The city’s hotels and hotel apartments have seen a growth of 10 per cent over the same six-month period in 2011

The Dubai hotel industry continues to boom with hotels and hotel apartments hosting 5,027,223 guests in the first six months of this year, an increase of 10 per cent over the same period in 2011.

Khalid bin Sulayem, director general, Department of Tourism and Commerce Marketing in Dubai (DTCM), announced the news at the annual Natalie Tours Congress “Guestnights of Dubai hotel facilities amounted to 19,209,370 nights in H1 this year, an increase of 18 per cent against H1 2011,” he said. “Likewise, revenues of both Dubai hotels and hotel apartments in the first six months of the year amounted to Dh9,797,283,000, a rise of 22 per cent in comparison to the same period in 2011.”

Russian Market Booms

Bin Sulayem added that Russia was one of the fastest-growing and most important tourist markets for Dubai.

“DTCM has always been very keen on participating in all tourist fairs and exhibitions in Russia, most recently the Moscow Autumn Travel Industry Week or ‘Leisure 2012’, in which we won three awards.” Bin Sulayem’s positive analysis of Dubai’s hotel rates was confirmed in a new study which showed a boom in hotel rates in the whole region, including in the holy city of Madinah, the Middle East and North Africa.

Mena Destinations Thrive

Leading hotel price comparison site HotelsCombined’s year-over-year price index showed that throughout June, July and August, the majority of Mena destinations experienced a spike in price compared with the 2011 summer. The calculation was based upon average hotel rates aggregated from dozens of top travel websites.

Dubai recorded one of the highest hotel rate increases in the world with an impressive 57 per cent rise from an average nightly fee of Dh601.17 in 2011 to Dh941.10 in 2012. Dubai’s buoyant hotel industry sustained its upturn in the first six months of 2012 with a 10 per cent surge in hotel guests compared to the corresponding period in 2011. Dubai’s hotels and hotel apartments played hosts to 5,027,223 guests in the first half of this year, the Department of Tourism and Commerce Marketing in Dubai has said.

“The impressive price increase could potentially be linked to Dubai’s recent tourism campaign in overseas markets aimed at generating awareness on the city’s numerous leisure activities and high-end resorts,” HotelsCombined said in a statement.

Property Market Flourishes

Dubai’s upsurge was followed by pilgrimage centre holy city of Madinah with an increase of 44 per cent and Sousse with an increase of 43 per cent. Abu Dhabi experienced a more humble rate increase of 12 per cent.
The booming hotel rates are evidence of the growing cult of Dubai throughout the world. This should spark interest in the many new hotel and hotel apartment developments, such as The First Group’s newly released project in Dubai Marina – TFG Marina Hotel.

This adds to The First Group’s already launched Metro Central, First Central and Grand Central in the business district of Tecom. The hotel market in Dubai seems to continue to grow steadily with strong occupancy rates.

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